EDGY’s Own: Scott Henningsen

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Q: What is the secret behind nailing the right messaging? 

A: The secret behind crafting messaging revolves around your brand standards and a deep understanding of your audience. Every organization markets with a different style. Some outbound strategies stick, some don’t. Great marketing teams simplify at every turn, embracing and streamlining their brand’s tonality while adjusting as metrics and feedback return. 

Q: What’s an achievement you’re proud of since being at EDGY?  

A: Since I’ve joined the EDGY team, I’ve had no shortage of moments that I can’t help but appreciate. One of which came while working with a client headquartered in the APAC region. As our client was gearing up for a critical product launch, EDGY identified a number of gaps in the launch plan. So, what did we do? Edgy’s co-CEO and I packed our bags and flew halfway around the world to ensure that the plan was air-tight and executed perfectly.

Q: What’s your superpower?

A: My superpower is building meaningful relationships, which is HUGE in this line of work. Imagine working at a company for 2, 5, or even 10 years, and a team of unfamiliar faces storms your office and starts to shake the tree. You probably wouldn’t be all too receptive to these people and their ideas, would you? Me neither. I start at a ground floor by familiarizing myself with individuals and their roles within the organization in hopes of establishing a great relationship between all parties involved. The sky’s the limit from there. 

Q: What do you think sets EDGY apart from other consulting companies?

A: Number one: the EDGY team will call a spade a spade, and sometimes feedback might sting. At the end of the day, however, the client’s success is our success. That’s why our attention is ENTIRELY placed upon getting our clients to the next level. Our recipe for success has been proven to yield results, but we really don’t prefer to just tell you that. We’d rather show you! Here’s a question: How many other consulting companies gear up and go to battle alongside their client’s employees? We do. Every time. Great advice is worthless unless you act upon it. 

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EDGY’s Own: Jarred Hoelle

Q: What are three things that make a successful graphic? A: 1. Concept: before you touch pen to paper or open your Adobe software you need to figure out what you are trying to communicate