Petra Davidson is a problem solver, strategist and doer of all things necessary to achieve extraordinary business growth.
From turning a failing corporate business unit into a longterm success to introducing a new category into the New Zealand retail landscape, Petra knows what it takes to get attention and build business momentum.
What’s more, she’s rolled up her sleeves and made it happen.
She’s worked for companies large and small and ran her own marketing consultancy before joining the team at EDGY Inc.
Based in New Zealand, she brings a whole new set of business hours (not to mention a quirky accent) to EDGY.
Petra’s approach to putting herself in the customer’s shoes offers a customer-driven perspective, allowing EDGY clients to identify adjustments they can make that won’t just make them more appealing to their target market — they’ll solve significant business problems.
Her knowledge of technical SEO and web development, matched with an eye for design and an understanding of human behavior allows her to produce compelling and persuasive websites and landing pages that benefit from search engine visibility and provide a steady stream of leads to EDGY clients.
She takes a hands-on stance in every respect, from brand strategy to copywriting, web development to print design. This ensures that every single detail is focused on making it as easy and straightforward as possible for your ideal client to engage with you.
Not to brag but…
She’s the envy of the team for the lush, green backgrounds they can see during video calls (at least, when it’s not raining).
Something you’d never guess…
She used to speak French, German, Italian and even learned a tiny bit of Russian… though she hasn’t used them in so long it hardly counts!
The most amazing place she’s traveled to is…
Ilulissat in Greenland, where one of the most active glaciers on the planet pushes icebergs the size of islands into the bay every day.