Petra Davidson​

Petra Davidson is a marketer, strategist and doer of all things necessary to achieve extraordinary business growth.

From turning a failing corporate business unit into a longterm success to introducing a new category into the New Zealand retail landscape, Petra knows what it takes to get attention and build business momentum.

What’s more, she’s rolled up her sleeves and made it happen.

She’s worked for companies large and small and ran her own marketing consultancy before joining the team at EDGY Inc.

Based in New Zealand, she brings a whole new set of business hours (not to mention a quirky accent) to EDGY.

Petra’s approach to putting herself in the customer’s shoes offers a fresh perspective, allowing EDGY clients to identify adjustments they can make to their messaging and approach that will make them more appealing to their target market.

Her knowledge of technical SEO and web development, matched with an eye for design and an understanding of human behavior allows her to produce compelling and persuasive websites and landing pages that benefit from search engine visibility and provide a steady stream of leads to EDGY clients.  

She takes a hands-on stance in every respect, from brand strategy to copywriting, web development to print design. This ensures that every single detail is focused on making it as easy and straightforward as possible for your ideal client to engage with you.